Event Highlights
Thought Provoking Sessions
Join us Wednesday, December 3rd for a day full of engaging panel discussions and thought leadership sessions. We will kickstart with a meet & greet breakfast and the day wraps with a dynamic networking social, the perfect backdrop for continuing to strengthen those meaningful industry connections and sharing transformative ideas.
Networking Social
We will end the day, Wednesday, December 3rd at Lucid Private Offices Buckhead location for a Networking Social. Network, unwind, and connect with fellow attendees and speakers after a day full of programming in a relaxed, informal setting. The perfect way to end a day of insightful learning and collaboration.
Walking Space Tours
The event concludes Thursday, December 4th with a journey through some of the city’s most inspiring coworking spaces. Attendees will get an exclusive behind-the-scenes tour of innovative flex spaces. You’ll walk through thoughtfully designed environments, hear from local teams, and gather fresh ideas to take back to your own workspace.
Agenda
Join us on Wednesday, Dec 3rd at Two Alliance Center for a day full of engaging panel discussions and Lot’s of Networking.
Check-In & Breakfast
8:30a – 9:30a
Join us at location for a networking breakfast to meet fellow attendees and industry leaders in a relaxed, social setting before a day of connecting and learning.
Sponsored by: 
Welcome Remarks
9:30a – 9:45a
A warm welcome to kick off GWA Immersive Atlanta where we’ll set the stage for a day of insightful learning and unparalleled networking.
Regional Market Power: Flex Growth Across the Southeast
9:45a – 10:30a
Dive into the evolving flex landscape with this powerhouse lineup sharing insights into what’s shaping demand, development, and investment across the Southeast and beyond.
Coffee Break
10:30a – 10:45a
Sponsored by: 
Building Awareness in a Crowded Market
10:45a – 11:30a
Dive into how operators can cut through the noise and create brands people remember and return to. Learn how to position your space with authenticity, tell stories that resonate across markets, and measure the true impact of your marketing beyond lead counts.
Networking Lunch & Tour
11:30a – 1:00p
Keep the conversations flowing after the morning sessions at our hosted networking lunch at Serendipity Labs. Attendees will enjoy a guided tour and an inside look at one of Atlanta’s standout coworking spaces.
Sponsored by: 
Crafting Culture in Every Corner of Your Space
1:00p – 1:45p
Explore how intentional design, leadership, and programming can shape a culture that connects members, strengthens community, and fuels long-term success.
Coffee Break
1:45p – 2:00p
Sponsored by:
AI, Tech and Automation in Flex Workspaces
2:00p – 2:45p
Discover how technology and AI are transforming the member experience – from smarter operations and analytics to community engagement and retention.
Break
2:45p – 3:00p
Partnerships, Profitability & The Business of Flex
3:00p – 4:00p
Gain insights into what makes operator–landlord partnerships work, how to maximize revenue streams, and where the flex market’s next profit centers lie.
Networking Cocktail
4:30p – 6:00p • Lucid Private Offices • 3379 Peachtree Road Northeast, Suite 700, Atlanta, Georgia 30326
After a full day of thought-provoking sessions and networking, it’s time to unwind and have some fun! Our Networking Cocktail event provides the opportunity to connect with other attendees, industry leaders, and the speakers from the day’s sessions to forge new connections in the exciting world of flexible office space.
Sponsored by: 
Join us on Thursday, Dec 4th for a day of Exciting Space Tours Throughout Buckhead, Atlanta!
Space Tours Check-in & Breakfast
8:30a – 9:00a • Firmspace • 3344 Peachtree Rd NE Suite 800, Atlanta, GA 30326
Start your morning with coffee, pastries, and community before we kick off the day’s space tours.
Breakfast sponsored by: 
Space Tours
9:00a – 1:15p • Firmspace • Signature West Midtown • Roam • Atlanta Tech Village
Explore Atlanta’s flex space scene as we tour some stunning spaces around Buckhead. Each stop will offer a unique lens into design, hospitality, and the future of work.
What to expect
Networking Opportunities
Connect with industry leaders and peers at our various networking events and throughout Immersive.
Engaging Panel Discussions
Our sessions allow attendees to participate with the thought leaders in the flex space industry.
Exclusive Tours
Explore unique flex spaces around San Francisco through our private guided tours.
