Agenda
Join us on Tuesday, March 3rd at Workbox Victory Plaza for a day full of engaging panel discussions and Lot’s of Networking.
Check-In & Breakfast
8:30a – 9:30a
Join us at Workbox for a networking breakfast to meet fellow attendees and industry leaders in a relaxed, social setting before a day of connecting and learning.
Sponsored by: 
Welcome Remarks
9:30a – 9:45a
A warm welcome to kick off GWA Immersive Dallas where we’ll set the stage for a day of insightful learning and unparalleled networking.
Understanding Market Signals: Flex Space Performance, Demand Patterns & Operator Opportunities
9:45a – 10:30a
Liz Elam sits down for a fireside chat with Warren Hersowitz to unpack what the latest market data is really telling us about flex performance and office demand. Together, they’ll explore emerging operator opportunities, shifting demand patterns, and what these signals mean for strategic growth decisions in 2026.
Coffee Break
10:30a – 10:45a
Sponsored by: 
Building for Demand in a Cost-Conscious Market
10:45a – 11:30a
Construction costs remain a defining factor in today’s flex expansion. This session dives into real-world approaches to pricing, value engineering, and smarter build decisions that protect budgets while supporting long-term performance.
Networking Lunch & Tour
11:30a – 1:00p
Keep the conversations flowing after the morning sessions at our hosted networking lunch at Workbox. Attendees will enjoy a guided tour of Workbox and an inside look at Asana Partner’s amenity space. *Lunch will be provided*
Sponsored by:
Inside the Market: A Candid Conversation on Growth, Risk, and Opportunity
1:00p – 1:45p
Beyond the data, what are operators and landlords experiencing in real time? This open conversation dives into deal activity, pricing pressure, expansion appetite, and the risks and opportunities shaping the next phase of the flex market.
Coffee Break
1:45p – 2:00p
Sponsored by:
Monetization and Yield in a Flex World
2:00p – 2:45p
Occupancy is no longer the only metric that matters. Explore how operators are focusing on yield per square foot, diversified revenue streams, and smarter pricing strategies to drive sustainable profitability in uncertain conditions.
Break
2:45p – 3:00p
Using AI to Drive Efficiency and Experience
3:00p – 3:45p
This interactive session takes an open-book, hands-on approach to AI in action. Learn how operators are practically applying AI tools to streamline operations, enhance decision-making, and elevate the member experience in real time.
Closing Remarks
3:45p – 4:00p
Tour Hatchways Workspace
4:00p – 4:45p
GWA x Flexspace AI Bowl & Brew
5:00p – 7:00p • Bowlounge • 167 Turtle Creek Blvd #103 Dallas, TX 75207
Wrap up Day One with an exciting networking experience at GWA x Flexspace AI Bowl & Brew. Join us from 5-7pm for drinks, dinner, and relaxed connection, with bowling lanes open for anyone who wants to join the fun. Whether you’re rolling strikes or just raising a glass, this is your chance to unwind, connect, and celebrate with the GWA community. Bowling is completely optional – networking is not.
Sponsored by:
Join us on Wednesday, March 4th for a day of Exciting Space Tours Throughout Dallas, TX!
Space Tours Check-in & Breakfast
8:30a – 9:00a • Common Desk • 2001 Ross Ave #700, Dallas, TX 75201
Start your morning with coffee, pastries, and community before we kick off the day’s space tours.
Space Tours
9:00a – 1:15p • Common Desk • Good Coworking • The Gild • Caddo Office Reimagined
Explore Dallas’ flex space scene as we tour some stunning spaces around the city. Each stop will offer a unique lens into design, hospitality, and the future of work. *Lunch will be provided and sponsored by Caddo Office Reimagined*
Event Highlights
Thought Provoking Sessions
Join us Tuesday, March 3rd for a day full of engaging panel discussions and thought leadership sessions. We will kickstart with a meet & greet breakfast and the day wraps with a dynamic networking social, the perfect backdrop for continuing to strengthen those meaningful industry connections and sharing transformative ideas.
Space Tour & Lunch
Keep the conversations flowing after the morning sessions at our hosted & sponsored networking lunch at Workbox Victory Park. Attendees will enjoy a guided tour of Workbox and then grab lunch and hang out in Asana Partners beautiful Amenity Space right next door.
Networking Social
We will end the day, Tuesday, March 3rd walking over to Hatchways for a tour and inside look at their flex workspace concept before capping the day’s events at GWA x Flexspace AI’s Bowl & Brew. Network, unwind, and connect with fellow attendees and speakers after a day full of programming in a fun, casual setting. The perfect way to end a day of insightful learning and collaboration. *bowling not required*
Space Tours
The event concludes Wednesday, March 4th with a journey through some of the city’s most inspiring coworking spaces. Attendees will meet at Common Desk’s Dallas Art District location before we begin our exclusive behind-the-scenes tours of innovative flex spaces. You’ll walk through thoughtfully designed environments, hear from local teams, and gather fresh ideas to take back to your own workspace.
What to expect
Networking Opportunities
Connect with industry leaders and peers at our various networking events and throughout Immersive.
Engaging Panel Discussions
Our sessions allow attendees to participate with the thought leaders in the flex space industry.
Exclusive Tours
Explore unique flex spaces around San Francisco through our private guided tours.
