Event Highlights
Welcome Happy Hour
Kick Off Immersive San Francisco on Monday, June 2nd from 5:30-7:00 PM at Mindspace for an exciting Welcome Happy Hour to kickstart your Immersive experience. Network, unwind, and connect with fellow attendees and speakers before the event in a relaxed, informal setting—the perfect prelude to a day and a half of insightful learning and collaboration.
Thought Provoking Sessions
Join us Tuesday, June 3rd at the beautiful Studio at Mission Rock location. Come early for lite bites and coffee while meeting fellow attendees, setting the stage for a day full of engaging panel discussions and thought leadership sessions. The day wraps with a fun networking cocktail, the perfect backdrop for making meaningful industry connections and sharing transformative ideas.
Walking Space Tours
On Wednesday, June 4th, the event concludes with a journey through some of San Francisco’s most inspiring coworking spaces. Attendees will get an exclusive behind-the-scenes tours of some of the city’s most innovative flex spaces – including Werqwise, WeWork Focus, and Mindspace. You’ll walk through thoughtfully designed environments, hear from local teams, and gather fresh ideas to take back to your own workspace.
Agenda
Kick Off Immersive San Francisco at Mindspace for an exciting Welcome Happy Hour
Welcome Happy Hour
5:30p – 7:00p
Kickstart your Immersive experience! Network, unwind, and connect with fellow attendees and speakers before the event in a relaxed, informal setting—the perfect prelude to a day and a half of insightful learning and collaboration.
Join us at Studio at Mission Rock on Tuesday, June 3rd for a day full of engaging panel discussions and thought leadership sessions.
Check-In & Breakfast
8:30a – 9:30a
Join us at Studio by Tishman Speyer’s vibrant Mission Rock location for a vibrant networking breakfast to meet fellow attendees and industry leaders in a relaxed, social setting before a day full of engaging panel discussions and thought leadership sessions.
Welcome Remarks
9:30a – 9:45a
A warm welcome to kick off GWA Immersive San Francisco where we’ll set the stage for a day of insightful learning and unparalleled networking.
State Of The Flex Industry
9:45a – 10:30a
Explore how operators are responding to a changing workforce through innovation in space design, community-building, and workplace strategy. Hear firsthand how leaders are adapting to meet shifting expectations and what trends are shaping the next wave of flex workspace.
Tech-Powered Booking: The New Era of Meetings & Events
10:30a – 11:15a
As the demand for meetings and events continues to rise, technology is driving new levels of efficiency, visibility, and revenue. We will explore the platforms and innovations that are making it easier than ever to market, manage, and monetize your bookable space. Learn how operators are streamlining operations and delivering better experiences through smarter tech.
Coffee Break
11:15a – 11:30a
Match or Mismatch? What Today’s Enterprise Occupiers Really Want
11:30a – 12:15p
The way enterprise occupiers approach workspace is changing—flexibility, agility, and cost-efficiency are now top priorities. As employers adapt to new working models, we are diving into how the flex sector is evolving to meet those needs while balancing employee experience, wellness, and productivity. From product preferences and space design to real estate considerations and common limitations, we’ll unpack what occupiers are really looking for—and how operators can better position themselves to serve the enterprise market.
Networking Lunch
12:15p – 1:15p
Keep the conversations flowing after our morning of thought-provoking sessions and continue to network, share insights, and forge valuable connections at our catered lunch!
Mission Rock Tour
1:15p – 2:00p
Marketing That Converts: Strategies for Today’s Flex Space
2:00p – 2:45p
From SEO to aggregators to optimizing the online user journey—what really moves the needle when it comes to flex space marketing? We are breaking down best practices, emerging tools, and the metrics that matter most. Discover where operators are seeing the biggest return, and how to align your marketing funnel with the evolving expectations of today’s digital-first customer.
How Team Culture Shapes Member Experience
2:45p – 3:30p
Your space’s culture starts with your team. This conversation explores how intentional leadership, team empowerment, and internal dynamics influence the energy, tone, and brand experience of your workspace. Hear how successful operators cultivate thriving teams—and in turn, thriving communities.
Break
3:30p – 3:45p
The Flex Shift From Optional to Essential in CRE
3:45p – 4:30p
Flex is no longer a fringe experiment—it’s a core component of commercial real estate strategy. In this session, we’ll explore how developers and landlords are embracing flex, what the latest deal structures look like, and how hybrid work continues to influence the future of workspace portfolios. Learn how flex is evolving from tenant amenity to portfolio mainstay.
Networking Cocktail
4:30p – 6:00p
After a full day of thought-provoking sessions and networking, it’s time to unwind and have some fun! Our Networking Cocktail event provides the opportunity to connect with other attendees, industry leaders, and the speakers from the day’s sessions to forge new connections in the exciting world of flexible office space!
Join us at Werqwise on Wednesday, June 4th for a day of Exciting Space Tours Throughout San Francisco!
Space Tours Check-in & Breakfast
8:30a – 9:00a • Werqwise – 149 New Montgomery St 4th Floor, San Francisco, CA 94105
Start your morning with coffee, pastries, and community before we kick off the day’s space tours.
Space Tours *Walking Tour*
9:00a – 1:00p
Explore San Francisco’s flex space scene on foot as we tour some stunning spaces around San Francisco. We will stop at Werqwise, WeWork, Focus and Mindspace where each will offer a unique lens into design, hospitality, and the future of work.
Space tours sponsored by: 
*We will wrap the tours at Mindspace where we will serve grab and go sandwiches once we arrive at their location.
What to expect
Networking Opportunities
Connect with industry leaders and peers at our various networking events and throughout Immersive.
Engaging Panel Discussions
Our sessions allow attendees to participate with the thought leaders in the flex space industry.
Exclusive Tours
Explore unique flex spaces around San Francisco through our private guided tours.
