While the past year working from home became the new normal amidst the COVID-19 pandemic, coworking places had to get used to seeing less interest from members than they may have been used to. However, as the implemented safety measures proved successful in keeping the pandemic under control, coworking and flex spaces grew optimistic about a future of returning to the office.
With more members looking to provide their employees with a proper workspace to encourage a return to the office, competition between coworking spaces is high. For this reason, as an owner of such a space, you need to have a strong marketing strategy to show prospects why your space is the right fit for them and their employees.
Read below to find some marketing tips to promote your space and attract the right members upon their return to the office.
Be Clear About the Implemented Safety Measures
For members to embrace the return to the office, they have to know that their employees are provided with a safe and healthy workplace environment. As such, coworking and flex space owners must ensure that their spaces are implementing health measures that make their space safe, healthy and comfortable for their members. With this idea in mind, the best way to attract new members and keep your old ones, make sure your marketing strategy clearly points out all the health and safety measures you have taken to provide them with the confidence that your space is the right choice for their back to the office plans. Be sure to include all the details from the number of sanitation stations, how often the office is cleaned and disinfected and what resources and amenities are available on-site to keep the office running efficiently and safely.
Offer Virtual Tours
A strong marketing campaign is all about showing prospects why your space is the best option for them. And what better way to do that than through a virtual tour. While using words and images to describe your coworking space is undoubtedly important, offering an extra through a virtual tour will allow prospects to get a better look into your space before they even come to see it in person. You should post the video on your website and all social media platforms and make sure it includes your contact information.
Know Your Customers
The best way to market your coworking space is to know to whom you are marketing. As your members can be anything from freelancers, small business operators or even large enterprises, knowing who your target audience is, allows you to know what information to include in your marketing strategy. This way you can best promote the features and amenities each member may be looking for. Also, focus on the different types of platforms that may be used by current or future members to ensure higher chances of reaching them.
Invest in SEO
Some of the members that are either your current or future clients may come across your coworking space through personal research. Whether through online searches or through reading coworking-related articles, your presence online is fundamental to promoting your space. To have a presence, make sure your space’s website is SEO optimized according to the keywords that are most relevant to you and your space. Include these words throughout your site, in blog articles, URLs and even meta descriptions. This will allow members looking for coworking spaces in the area where yours is located to easily run across it and thus increase your chances of attracting the right members.
Social Media and Email Marketing
Social media has taken over world communication and connection even before the pandemic. However, more and more people, companies and businesses are taking advantage of its power of allowing users to make connections. It’s for this reason that marketing your space on social media is extremely important and likely to bring you more members. It can be an easy and cost-effective way of getting exposure and, so, getting customers.
Another cost-effective marketing strategy is email marketing. Given its high potential of return-on-investment, email marketing involves minimal costs, flexibility when drafting emails and the opportunity of being in direct contact with your prospect members.
As more and more companies are looking to return to the office, make sure future members know about your coworking space and why it would be a great workplace option for their employees. Focus on investing in a strong and effective marketing strategy, as well as a powerful coworking software, like the one provided by Yardi Kube, and watch your space thrive amidst a world pandemic.
