Changing Models for Changing Times:
How to Adapt to the Hybrid World of Work

May 23-24 Houston TX

Mainstage Sponsor

The GWA Board of Directors is excited to host the 2023 Immersive event; your behind-the-scenes opportunity to experience and engage with key players offering best-in-class hospitality in the flex space industry.  

Over the course of two days, GWA Immersive attendees will have the opportunity to experience two different flex office products, Hines Texas Tower and CityCentre. Through interactive content sessions, immersive tours, and networking opportunities, you will walk away with valuable industry insights and next-level industry connections. Whether you’re a flex office landlord, operator, or simply interested in the industry, this event is not to be missed. Register Today!

special thanks to these event sponsors & partners


8:30a –  9:30a  •  12th Floor Open Workspace

Breakfast and Networking

Don’t miss this chance to jumpstart your day and make valuable connections before the sessions even begin. Rise, shine, and network with us!

9:30a – 10:30a  •  Keynote  •  12th Floor Training Room

Understanding the Current Landscape of Commercial Real Estate

In this session, we’ll explore the current state of the commercial real estate market and its impact on the flexible office industry. We’ll examine the latest trends and developments, and discuss what they mean for coworking operators, landlords, and real estate developers.

10:30a – 11:15a  •  Keats Ali  •  Warren Hersowitz  •  William Edmundson  •  12th Floor Training Room

Emerging Trends in Tech: The Tools You Need to Excellerate Your Flex Business

Explore the latest trends in technology that can help you streamline your operations and enhance your tenant experience to keep you ahead of the competition. We’ll cover topics such as optimizing operations, enhancing tenant experience, tracking occupancy levels, and defining trends in energy usage. You’ll learn strategies for creating an easy and enjoyable experience for your tenants and saving time in your day. Implement these strategies in your own business, to help you excel in the flexible office industry.

11:15a – 12:00p  •  Cid Rhomberg  •  Meredith Richter  •  12th Floor Training Room

Elevating the Flex Office Experience: How to Create Best-in-Class Events

In today’s hybrid world of work, providing a high-quality, hospitality-driven events is more important than ever. In this session, we’ll explore the latest trends and best practices in flex office hospitality, from designing engaging events and amenities to creating a welcoming and comfortable workspace environment. You’ll leave with actionable insights and strategies for creating a best-in-class hospitality program for your flexible office space.

12:00p – 1:00p  •  12th Floor Open Workspace & Terrace (weather permitting)

Networking Lunch

Keep the conversations flowing after our thought-provoking sessions on the current landscape of commercial real estate and emerging trends in tech. Network, share insights, and forge valuable connections!

1:00p – 2:00p  •  Trent Oswalt  •  Hines Texas Tower  •  The Square @ 717

Group Tours: Hines Texas Tower & 717

Get an exclusive tour of Hines Texas Tower and The Square by Hines! You’ll have the opportunity to explore these stunning properties and learn about the cutting-edge design, sustainability features, and world-class amenities that set them apart. From soaring sky lobbies to state-of-the-art fitness centers, you’ll experience firsthand what makes these buildings so unique.

2:00p – 2:45p  •  Trent Oswalt  •  Kristen Poulton  •  12th Floor Training Room

Who’s Looking and Who’s Buying: An Inside Look Into The Journey of Selling Flex

In this session, we’ve invited two major flex brands to share recent data on the sales journey of their customers. We will hear directly from some of their customers as well on why they chose flex and these brands in particular.

2:45p – 3:30p  •  Brandon Medeiros  •  12th Floor Training Room

Forecast of the Future of Flex: Navigating the Hybrid World of Flexible Offices

Join us as we delve into the changing landscape of the flexible office industry. In this session, we’ll examine the future of work and its implications for the industry. We’ll explore the trends in customer demand, technology, and workplace design that are shaping the industry, and take a close look at what the next year may hold. Addressing the challenges and risks facing the industry such as rising competition and economic uncertainty. We’ll showcase the success stories and strategies that have proven effective for operators, providing you with the tools and understanding needed to navigate this rapidly-evolving landscape. 

3:30p – 5:30p  •  12th Floor Open Workspace & Terrace (weather permitting)

Happy Hour

After a full day of thought-provoking sessions and networking, it’s time to unwind and have some fun! Join us at our exclusive Happy Hour event where you’ll have the opportunity to connect with other attendees, industry leaders, and the speakers from the day’s sessions. Enjoy delicious drinks and bites while taking in the stunning city views from the rooftop terrace and forge new connections in the exciting world of flexible office space!

8:00a –  8:30a  •  Hines Texas Tower Lobby

Breakfast and Networking

Join us in the main lobby at Hines Texas Tower for breakfast bites and fuel up on coffee while connecting with other fellow attendees before we load up on the bus and head over to Midway’s CityCentre development to spend the day.

8:30a –  9:15a  •  Hines Texas Tower Lobby  •  Load Buses

Load Buses & Ride to CityCentre

We will meet in the main lobby at Hines Texas Tower, and load the bus to head over to Midway’s CityCentre development to spend the day.

9:15a – 9:45a  •  Giovanni Palavicini  •  Robert Williamson  •  Fuse

CityCentre Development: An Overview

This will be an overview of the vision Midway had for the development and what their thoughts were around office.

9:45a – 11:15a  •  Giovanni Palavicini  •  Life Time Work  •  SPACES  •  Fuse

Space Tours

Explore the vibrant world of flexible workspaces as we tour the stunning facilities of Life Time Work, SPACES, and Fuse. Immerse yourself in their unique stories and find out what works, what didn’t, and everything in between.

11:15a – 11:45a  •  Giovanni Palavicini  •  John Herring  •  John Egan  •  Fuse

Mission Driven Hospitality

More session info to come!

11:45a – 12:15p  •  Giovanni Palavicini  •  Jon Lambert  •  Fuse

Session: TBA

More session info to come!

12:15p – 1:45p  •  Fuse

Networking Lunch

It’s been an exciting few days of learning and networking, but we’re not done yet! Join us for our closing networking lunch at Fuse. Reflect on all the insights and connections you’ve gained and let’s break bread and gather one last time!

1:45p – 2:15p  •  Fuse

Load Buses & Ride Back To Hines Texas Tower

That’s a wrap for Immersive 2023. We will gather everyone after lunch wraps at Fuse, and load the bus to head back to Hines Texas Tower.


Annie Draper
Robert Williamson
Keats Ali
Giovanni Palavicini
Avison Young
Meredith Richter
Trent Oswalt
Cid Rhomberg
Brick House Blue
Jon Lambert
The Cannon
William Edmundson
Kristen Poulton
Common Desk
Brandon Medeiros
Alidade Partners
Warren Hersowitz
John Herring
John Egan
Lucid Private Offices

Check out Immersive 2022


Hotel Reservations

The Lancaster Hotel, which is just a short walking distance away from the Texas Tower is offering a special rate to our attendees. Use the code HINES5 when making your reservation for 12% off hotel rates.

Other hotels within walking distance from the Texas Tower are listed below:

Parking & Directions

Texas Tower is located at 845 Texas Ave, Houston, TX 77002

If you’re flying in, both IAH airport and HOU airport are approximately 20-25 minutes from Texas Tower. From the airport, you can take a taxi, ride-share service, or public transportation to the event center. If you’re driving yourself, there are several public parking garages located around the block that you can use for a fee.

On event days, once you arrive at Texas Tower, please check in at the reception desk before heading up to the 12th floor where the event will start on both days. We recommend arriving early to allow time for parking and check-in so that you don’t miss any of the exciting presentations and activities that we have in store for you.

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