Resources to help drive your flexible office business forward. 

2020 Industry Benchmark Survey Highlights

Craig Baute, founder of Creative Density and DenSwap, shares his insights into GWA’s 2019 Industry Benchmark Survey. He discusses the value of benchmarking data for operators, what the data says about marketing tactics, and much more.

How to Attract, Hire, and Retain an A-Team That Drives Results

This Coworking Council virtual event, led by the GWA’s Executive Director, Jamie Russo, dives into an incredibly detailed presentation full of best practices for attracting, training, retaining, and scaling your team.

Demystifing the Management Services Agreement

In this month’s Coworking Council event, Casey Godwin (Flexspace Advisors) and Mara Hauser (25N Coworking) give an insightful presentation on their process for looking at management agreements and partnerships with landlords across the country.

EOS: Are You Running Your Business or Is Your Business Running You?

Katina Koller, EOS expert and co-founder of shared workspace, Anexo Works in Tucson to walk us through breaking down the basics of the Six Key Components using the EOS Foundation Tools™ to make sure we are running as smart and efficiently as possible.

Healthy Financial Checkup for 2020

In this session of the Coworking Council Series live webinar, Sean Eikerman of Cultivate Advisors breaks down the financial opportunities you may be unaware of that can potentially create massive success in your business in 2020 and beyond

Orchestrating Leadership Systems for your Team

In this session of the Coworking Council Series live webinar, Cassie Niekamp of Cultivate Advisors dives into the strategies you need to orchestrate leadership systems for your coworking team.

Website Commandments: How to Create the Perfect Coworking Website

Watch this Coworking Council event to get a sneak-peak into Kevin Whelan’s mini-course: The 10 Website Commandments: How to Create a Perfect Coworking Space Website.

A Deep Dive Into the Coworking P&L

Watch this session to learn about some of the most important financial topics.

Laurent Dhollande of Pacific Workplaces gives us an insight into their companies P&L statements.

Facebook Ads for Coworking Spaces

Jordan Choo, Managing Partner at Kogneta, helps you learn the basics of launching and optimizing a Facebook Ads campaign to drive high paying customers to your coworking space at scale.

Virtual Mail Q&A with Lori SpieSS

In this Quarterly Q&A session, Lori Spiess, Founder and CEO of OffiCenters, dives into how coworking spaces can implement a virtual mail program as another revenue stream.

How to Use Omni-Channel Marketing in Your Business

In this virtual event, Eric Zellhart from LiquidSpace shared about both digital channels and traditional offline channels, including debating the time and cost of each channel as well as tracking conversion analytics by channel.

Accelerate and Grow Your Membership with Top-tier Employee Benefits

April Marsland and Peter Zinn from TriNet shared how their services can help you attract and retain members. Thanks to our strategic alliance with TriNet, as a GWA member, YOU AND YOUR MEMBERS are able to receive up to 50% savings on HR Services.

Is Your Educational Programming Falling Short

In the session titled, “Is Your Educational Programming Falling Short?” Cassi Niekamp with Cultivate Advisors dived deep into how to drive high-quality educational programming within your four walls to foster member engagement, how to attract great speakers, and ultimately increase member acquisition through community engagement.

HR Insider Tips

In the session titled, “HR Insider Tips,” Jamie Russo spoke with Tracy Wilson of Pacific Workplaces about strategies and best practices she’s implemented over the years to manage the HR function of the business.

Setting Up Your 2019 For Explosive Growth

Plan your new year in this Coworking Council session. Cultivate Advisors creates systems and plans to help you achieve explosive growth in 2019.

Using a Needs-Based Strategy to Sign-Up Members Faster

Watch this week’s Coworking Council session to learn how focusing on a needs-based sales strategy can help you to get to the heart of your future member more quickly.

Owning Versus Renting Your Flexible Office Space

If you’re thinking about buying a building for your coworking business, be sure to check to watch this recording.

Additional Resources:

How to Staff As You Scale

Three industry leaders shared with us their approach to structuring their teams as they have scaled. Kane Willmott, CEO and Co-founder of iQ Offices, Bill Jacobson, founder and now Board Manager at Workbar, and Scott Chambers of Pacific Workplaces all share their experience on growing their locations.

Systems for Your Success

Simone Ashkar, a business advisor with Cultivate Advisors, provides examples of turn-key systems to help make your organization a success, as well as ways to implement them in the slides below.

*no recording available

Content Marketing for Flexible Office Spaces

Cat Johnson, writer, and influencer in the Shared Workspace Industry explains how content marketing can help differentiate your shared workspace, attract new members, and boost SEO.

Attract, Grow, and Retain Rockstar Talent

Learn about the many options of attracting talent (pull-method), behavioral interviewing, and recruitment sales for your coworking space. Featuring Vince Carone, of Cultivate Advisors.

Four Financial Metrics Your Coworking Space Should Track

Learn how to identify your business’s most critical KPI’s and understand these four major KPI’s: Gross margin, net income, customer acquisition cost, and lifetime value of a customer.

CLICK HERE for Presentation Slides

How to Use Data to Make Better Decisions

Curious how understanding digital marketing can help grow your business? Watch this recordings led by Joe Valentine of SoMe Connect as he shares How to Use Marketing Data to Make Better Decisions.

Tech and Tools for Coworking Spaces

In this week’s event, we hear directly from coworking space operators on the tech and tools that help them optimize their member experience and staff operations.
CLICK HERE for a list of the most utilized tools

Setting Up Your 2018 for Explosive Growth

Need help setting up your new year to create explosive growth? Vince Carone of Cultivate Advisors has you covered. Click the links below to catch up on this coworking council session on how to achieve growth this year.

How to Generate More Revenue with Search Engine Marketing

Do you want to learn about how you can increase your revenue with search engine tools and marketing? View the recording below to view this in-depth presentation covering new and existing SEM tools and best practices for your shared workspace marketing needs.

Virtual Offices: How to Explore Revenue Growth

In this virtual event, Barry Gesserman analyzes the shifting marketplace dynamics and the competitive landscape, and how workspace operators need to re-evaluate their virtual office strategy if they want to accelerate virtual client growth and boost revenue and profits. Check out the full recordings below.

Corporate Coworking As Innovation Driver

In today’s recording, Gabor Nagy covers how coworking space owners can learn the drivers and benefits from corporate coworking initiatives in order to apply them to improve their own spaces.

Designing with The End in Mind

With new spaces popping up in the market, creating a great space is more important than ever. How do you stand out in the crowded space of flexible office? Does everyone know you as your brand? The answer to these questions are below.

What are you waiting for? Join the Global Workspace Association Now!

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