SWOT Analysis Guide Available

swotJustin Gomer, Lecturer at the University of California, Berkeley, and soon-to-be author of two books and Jackson Hillea Content Associate at FormSwift and the 2013-14 Departmental Citation Recipient in American Studies from the University of California, Berkeley have prepared a SWOT analysis guide and offered it to GWA members – with SWOT examples from several companies, including DreamWorks and Uber.

SWOT is an acronym that stands for Strengths, Weaknesses, Opportunities, & Threats.

SWOT analysis is a methodological tool designed to help workers and companies optimize performance, maximize potential, manage competition, and minimize risk. SWOT is about making better decisions, both large and small. It can help you determine the efficacy of something as small as introducing a new product or service or something as large as a merger or acquisition.

Read the Essential Guide to SWOT Analysis

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