7:30 AM Conference Registration Open
Majorca Foyer 7:30 Am – 2:30 pm
8:00 AM Exhibit Hall Open (Closed During lunch)
ALHAMBRA 8:00 Am – 5:00 pm
8:00 AM CONTINENTAL BREAKFAST
ALHAMBRA 8:00 Am – 9:00 am
9:00 AM Welcome
Carolina Rendeiro, President, OBCAI

Only three words needed: Don't miss this!
Granada 9:00 Am – 9:15 Am Business Casual
9:15 AM The Future of Officing: As the Workforce Changes – Are OBC’s Adapting?
Mark Greiner, Senior Vice President & CXO, Steelcase

Mark Greiner, the Chief Experience Officer (CXO) of Steelcase Inc. discusses the future of work, as only a leader from the world’s most innovative provider of workplace solutions can. Based on extensive research by Steelcase scientists, engineers and anthropologists, Mark shares work, worker and workplace insights, and how these suggest a much different future.

In this not to be missed session, Mark further describes how user needs are translated into compelling work environments, which integrate architecture, furniture and technology in new and exciting ways. Those Office Business Centers which respond to these changing expectations will be better positioned to benefit from the opportunities this transformation creates.
GRANADA 9:15 am – 10:00 pm Business Casual
10:00 AM Refreshment Break in Exhibit Hall
ALHAMBRA 10:00 Am – 10:25 am
10:30 AM Virtual Office Clients: Real Revenue, Real Dollars
Harsh Mehta, Co-Founder and COO, OfficeLinks (moderator)
Bill Grodnik, President & CEO, Davinci Virtual
Mike Howard, President, American Executive Centers
Mike Peterson, Director of Fraud, Dell Financial Services
Patrick Schaller, CEO, World-Wide Business Centres AG

Virtual revenues and meeting space revenues account for a large and growing percentage of revenue dollars in high-profit centers. This session will cover how to grab more than your fair share of this ‘ready to be taken’ revenue stream.

Our panelists will discuss how to find virtual office clients, how to comply with CMRA regulations, how to maintain your VO client base, how to limit potential fraud and how to protect your virtual office revenue.
GRANADA 10:30 am – 11:45 Am Business Casual
12:00 PM Can’t Live Without It – The 2010 OBCAI Financial Study
John Jordan, OBCAI Treasurer, President, BusinesSuites

During our lunch, John Jordan, OBCAI’s Treasurer, will provide highlights of the Association’s 2010 Financial Study results. The industry Association’s comprehensive study is the most accurate and up-to-date study of business center financial operating data found anywhere. During the preview, John will demonstrate some of the secrets of high profit centers: and illustrate the industry’s average profit per square foot, virtual office trends and many other markers.
SW TERrace 12:00 Pm – 1:15 pm Business Casual
1:15 PM Strategies For Your OBC Company
David Beale
Chris Brown, President, Abby Office Centers
John Jordan, President, BusinesSuites
Joe Wallace, CEO, Carr Workplaces

Our panelists for this session are experienced multi-site operators who have participated in OBC mergers and acquisitions; have bought and sold centers, moved their centers, and experienced the up-and-down cycles in the industry. They will offer their shared insight and address three broad topics:
  1. How to Execute the Right Financial Strategy for You – including when a merger or acquisition is appropriate; how underperforming suites can best position themselves for divesting; and how to borrow for acquisition.
  2. Working Capital Strategies – including accelerating collections from clients and how to get better financing terms from vendors for equipment, furniture and upgrades.
  3. Moving or Upgrading your Center – including when to leverage the threat of moving your center in landlord negotiations and when and why it might be worth it to move your center.
GRANADA 1:15 Pm – 2:30 pm Business Casual
2:30 PM Refreshment Break in Exhibit Hall
alhambrA 2:30 pm – 3:00 pm Business Casual
BREAKOUT
3:00 PM		 SESSION 1: What Your Landlord DOESN’T Want You To Know
Jack Lowell, Vice President, Flagler Real Estate Services
Diana Parker, Director, Cushman & Wakefield
Richard Schuchts, Senior Vice President, Jones Lang Lasalle
Buddy Shaw, President/CEO, Shaw & Associates

Building upon the success of one the most popular sessions at the 2009 OBCAI conference in San Diego, this session examines the opportunities, pitfalls, and essential tips you need to know when dealing with your landlord.
Real estate is likely your second highest expense, and therefore your greatest opportunity for cost savings, or your biggest drag on profitability. Our top experts reveal their secrets and explain how to leverage your company’s relationship with your landlord, their broker, and the building management team. This session will focus on lease negotiation, how to get what you want, and what to know when you renew your master lease.
GRANADA 3:00 Pm – 4:00 pm Business Casual
BREAKOUT
3:00 PM		 Session 2: Lease Accounting’s New Standards
Alvin Wade, Managing Partner, Grant Thornton

The Financial Accounting Standards Board (FASB) and the International Accounting Standards Board (IASB) are working together to create a new common standard on lease accounting that will affect commercial real estate lease arrangements. Adoption of the new standard is expected in 2011 and will likely cause real estate lease liabilities to be accounted for as debt on a lessee's balance sheet.

Companies will want to proactively structure real estate transactions to fit their financial profile and avoid unexpected effects from accounting for leases. Learn how this change will impact the balance sheets of office business center operators, and, most importantly, learn how this change will create more prospects for operators, as large corporations seek alternatives to long term leases, in order to limit the impact of this change.

This session should be attended by those responsible for structuring leases as well as sales and marketing professionals dealing with corporate clients.
Stoneman Douglas 3:00 Pm – 4:00 pm Business Casual
BREAKOUT
3:00 PM		 Session 3: Social Media: A Boon to the Company or an Excuse for Personal Time?
Brian Barakat, Esq., Barakat, Jacobs & Associates
Wendy Spreenberg, SITE REsolutions

This session will address HR policies relative to social media and electronic marketing & communication as well as web usage. When is such communication appropriate? When does it cross the line? Is social media a competitive advantage for assertive employees and their company or is it an excuse for personal use on company time? What should company policies be with respect to social media and staff web usage? What are best practices for monitoring activity and for taking disciplinary action on staff when warranted? When should such behavior be rewarded? And finally, how does your company maximize its exposure while minimizing its risk through such activity?

This session will address those questions with an understanding of the law, human resources considerations and the needs of OBCs.
Merrick 3:00 Pm – 4:00 pm Business Casual
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